Creating Life in Empty Spaces

Creating Life in Empty Spaces

One of the challenges communities face in promoting tourism is empty buildings. When people come to town and see those it leaves a negative image in their minds. I recently read a few articles by Becky McCray at smallbizsurvival.com that got me excited about the...
Use Website, Not Facebook for Promotions Hub

Use Website, Not Facebook for Promotions Hub

By P.A. Geddie (NOTE 08.23.23: This article was originally written in 2016! I am happy to say that most of our tourism towns now have great websites. The problem outlined below remains an issue with others all these years later.) I’ve noticed lately that several...
Four Essential Elements to Effective Event Promotions

Four Essential Elements to Effective Event Promotions

By P.A. Geddie Promotional strategies for events are primarily designed to build attendance. Done right, they also build good community relations, and have a long-term effect on an organization’s brand. Once an attendance goal is set, there are four main elements to...
Building a Media List for Successful Promotions

Building a Media List for Successful Promotions

By P.A. Geddie Most media outlets want to help promote your towns and events. You just need to make it easy for them. With hundreds of topics to cover daily, they don’t often have time to chase down every story. Help them gather the news and they’ll...
Building Nonprofit Leadership for Success

Building Nonprofit Leadership for Success

The East Texas Center for Nonprofits (ETCN) offers training throughout the year to help the regions nonprofits achieve their important work. The organization offers a wide range of topics and speakers during the year including grant research and writing, board...
Get the Best Crowds to Your Next Event

Get the Best Crowds to Your Next Event

By P.A. Geddie Planning and implementing events is a passion of mine that started as a child. My little brother and the other kids in my neighborhood were often the “crowd” for my productions of backyard carnivals, theatrical performances, bug clubs, and...