Cannon Beach, a $200 million multi-use development set to redefine recreation, tourism, and economic innovation in North Texas is coming to McKinney. Anticipated to break ground this year at the northeast corner of Stacy Road and S.H. 121, this 35-acre project will feature a four-acre surf lagoon, a full-service resort-style hotel, and dining, entertainment, and business spaces.

At the heart of the development is a resort-style hotel with a rooftop pool, offering an elevated experience complete with event and wedding spaces, nestled alongside a pristine sandy beach. The resort will feature lounge areas and cabanas with food service and will connect to the surf lagoon and a host of water-focused attractions, including cliff diving and a stationary surf wave. The vision is to surround these attractions with uses like a skateboard park, movie theater, bowling alley, health club, indoor recreation facilities, and more.

“This project is truly transformative, answering our community’s call for more family-focused activities while positioning McKinney as a premier destination for one-of-a-kind recreational experiences,” Mayor George Fuller said. “Cannon Beach perfectly reflects our city’s unique spirit, seamlessly combining innovative attractions with purposeful urban planning to drive economic growth.”

The development is a collaboration between the City of McKinney, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation. The first phase is projected to open as early as 2026.

The project is expected to provide more than 700 local jobs, generate more than $2 billion in economic impact over the next 20 years, and welcome 300,000 visitors annually.

“In addition to the tourism component of this project, Cannon Beach plans to deliver 100,000 square feet of state-of-the-art office space, positioning itself as a hub for top talent and innovation, from global corporations to ambitious startups,” Fuller said.

To stay informed on the McKinney site, visit www.cannonbeachtx.com.